A Sample of Our Success
These little appetizers are just a taste of our effective, award-winning work. Behind every piece is a story of research, collaboration and creativity in bringing groundbreaking technologies to market.
Whether you need a new brand ID, a well planned content calendar, a multi-channel, funnel-filling campaign, expert corporate communications support or everything in between, we’ve got you covered. Please get in touch to see more.
Wireless for the Win: A Brand Video Breakthrough
Inseego was launching a new generation of 5G devices for consumer, business and enterprise customers -- a lot to cover in one brand video on a limited budget.
With hands-on help from the product marketing team and an expert video production crew, we brought it all together. The results were phenomenal, with thousands of social media views, customer inquiries and other industry engagements.
Social Cybersecurity
Websense (now part of Raytheon) protected organizations against the most insidious kinds of malware — including threats from employees’ social media activity.
This ad underscored the need to take those threats more seriously. It ran in the industry’s RSA Show program and other publications.
The campaign also included a webinar, landing page, event materials, translations, white paper, emails, video and other marketing assets.
How to Make Contact
Qualcomm’s Q-phone was one of the first mobiles that could connect to the Internet. To jump-start consumer awareness, the company struck an $18 million naming rights deal for Qualcomm Stadium (aka “the Q”).
This ad featuring baseball icon Tony Gwynn ran in San Diego Padres game-day programs and other magazines.
In its first two years, Qualcomm Stadium hosted a World Series and a Super Bowl, scoring a marketing grand slam of sponsorships, advertising, PR and promotions. Consumer brand awareness grew from 2 to 15 percent in the first year.
Working, Living, Learning, Giving
Qualcomm’s chairman was scheduled to meet with the Secretary of Labor. He wanted to give her a single document that covered Qualcomm’s technology, workforce and community involvement. This 24-page report told the stories of everyday employees who were making a difference in every facet of their lives.
A few months later, the company received the Secretary’s “Opportunity Award” for its workforce programs. The brochure title — Working, Living, Learning, Giving — was used as a tagline for years.
Space-age Stopping Power
The pages of Aviation Week are filled with glossy images of sleek machines jetting through azure skies. This wasn’t one of them.
But this grainy Polaroid of a UFO did stop readers on the page, making the point that Horizons Technology supported all types of aircraft: “Whether it’s an Intruder, a Phantom or just a Mirage, there’s not an aircraft system in the world that’s alien to us.”